Saturday, 28 February 2015

Google and Apple's race for your Dashboard.

Tech giants Apple and Google are in a new race to be the brains of your future smart car by full integration of their operating systems "iOS" and "Android" into your cars dashboard through seamless connectivity to your smartphone as soon as you enter your car or are in fact within range of whatever connectivity technology you choose to connect with.

It was only a matter of time before this kind of technology crept into our auto-mobiles in the form of Apple and Google.
Although currently there is actually a high level of connectivity between smart phones and modern car models allowing synchronization for phone calls , music and voice control of certain apps etc. via cable or Bluetooth.

"Car Play" and "Android Auto" will be looking to take this connectivity to new levels of functionality ,flawless connectivity and interactiveness with your car.
Personally I am extremely excited to see where these companies can take our driving experiences in the future. Effortless communication between you the driver ,  your phone and your car is a very nice thought.

With car manufacturers like Alfa Romeo , BMW , Audio , Mercedes Benz ,Mazda all set to embrace either Android Auto or Car Play will most definitely force the hardcore fans of either operating Systems to consider their next car choice carefully , no doubt changing the image we associate each car brand and its drivers hugely .

I cant help but think will the deciding factor for our choice of car in the future be if it is an Android Car or Apple Car? I'm sure it will be pivotal for many drivers and a decision car manufacturers will have to think deeply about.
Hyundai displayed one of its new cars at the November 2015 LA Auto show , it boasted capabilities of being able to connect with both Android Auto and Car Play. This decision will take so much pressure of potential customers when deciding on their next car or phone.
You can watch a full walk through of both Systems on the car from that Auto Show here :

https://www.youtube.com/watch?v=BCAWLKcohGE&t=11

This technology will obviously raise huge debate regarding the safety of these systems and if they will act as too much of a distraction rather than a completely safe hands free solution of interaction with your phone while driving.
In my opinion it will be an a safer and improved means of interaction but only time will tell , every person will use it differently and every persons attention and sensibility while driving will vary.
Both Companies are currently carrying out research of how drivers currently interact with devices while driving , through videoing drivers with a dash cam and analysing their behaviour .
Above all I hope these systems can improve the Safety of how drivers act on the road.

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